B2B software and AI
With a specialism in learning and HR technology.
I write in your voice. Whatever it sounds like.Content that sounds like your organisation.Your voice, exquisitely kept.Once upon a brand voice…
Content and copy for brands that want to sound like themselves, from a writer who adapts like a chameleon.Accurate, well-structured writing for B2B teams, delivered on brief and on schedule.Considered words for brands whose customers notice every detail.Words with a wink, for brands that like their copy with sprinkles on.
It's a cup of tea. You know how this works: kettle, bag, the mug with the chip you refuse to throw away. Four minutes if you're patient, forty seconds if you're me.See this voice in real work
Tea is prepared by steeping the leaves in freshly boiled water for three to five minutes. Consistent timing produces consistent results. Remove the bag promptly to avoid bitterness.See this voice in real work
Some rituals refuse to be hurried. Hand-picked leaves unfurl slowly in water just off the boil, releasing an amber warmth that asks only for your attention.See this voice in real work
Pop the kettle on and listen for the rumble. In go the leaves for a swim, round and round, until the water turns the colour of autumn. Biscuit optional. (Biscuit never optional.)See this voice in real work
Who I write for
Lifestyle brands
Interiors, travel, home, food and drink.
Not-for-profits
Charities and good causes, at a reduced rate.
Results
1,500+
marketing leads in a year from gated content, for a software start-up
2×
website traffic and AI search mentions in nine months, for an AI-powered learning technology company
300+
customer case studies written for a global learning platform
What I do
Writing
Content and copy that reads well and earns its keep.
Voice
I write in your voice, or build one with you from scratch.
Strategy
A plan for what to publish, where, and why.
From the blog
Writing and voice ·
Stand-in post: replace me
A stand-in post so the blog pages can be built and checked. Kayleigh deletes it in the editor.
Freelance life ·
20 lessons: what I learned & why "voice" <matters> more than you'd think when a headline runs on and on
A stand-in post with awkward punctuation and no cover image, to prove the layout copes.
Tell me what you need written.